About Yook

Scaling digital products and teams

Hi. I'm Yook. I'm a product leader in fintech with a focus on product expansion for business growth. I write about the practical aspects of being a Chief Product Officer in scaleups.

Creating better products

I believe that better digital products can improve lives. What I do is create products that customers will use and makes their life easier and simpler.

WHAT I DO

Build and launch new products

I create product strategy and manage teams launch new strategic products

Proposition development and pitch deck

Testing business ideas with rapid prototyping

Production product development

Go-to-market and optimization

how i do it

Scaling product teams

I scaleup product teams - hiring people, uplift process and set the right organization structure. I'm believe in coaching ambitious product people to 10x.

Product assets

People, coaching and organization

Process and ways-of-working

work experience

Building products in corporates and startups

My work experience has been in leading product in both banks and scaleup fintechs. I specialise in new products and growing product teams.

Chief Product Officer 2021 to 2022, Stockholm, B2C fintech, consumer loans

Anyfin provides consumer loan refinancing for Sweden, Germany and Finland, delivered through a mobile app experience. Responsible for expanding the business from a loan provider to a neobanking fintech.

Head of New Products 2020 to 2021, London, B2B SaaS, funds management

Edgefolio is a fintech providing SaaS solution to prime brokers (BNP Paribas, JP Morgan). Responsible for developing the product team and identifying new business models for SME clients.

Director, New Products and Incubation 2019 to 2021, Singapore

Managing the pipeline for development of new digital ventures. Part of the global innovation unit for Australia’s largest insurance company

Head of Innovation Lab 2014 to 2016, Oslo, enterprise banking platform Launched an innovation lab from scratch that enabled EVRY to become an innovation leader with Norwegian banks.

Department Manager, Bank CRM 2012 to 2014, Oslo, enterprise banking CRM Created and led new business line to commercialise CRM SasS solution tailored to retail banks. Digital transformation and change management towards CRM for retail banks

Product Manager, Marketing Engine 02/2011 – 03/2012, Oslo, bank digital marketing

Initiated and led new product that provides digital marketing inside an internet banking website.

IT Project Manager 2010 to 2012, Paris, international banking

Change management of regulatory reporting for corporate and investment banking for compliance with new FINREP and COREP standards.

Data Architect 2005 to 2010, Sydney, international banking

Lead data architect for the migration of the banking platform for BNP Paribas Norway branch. Part of the digital transformation of the legacy manual reporting to a digitalized datawarehouse solution.

Data Engineer 1998 to 2005, Sydney

Software Engineer 1996 to 1998, Sydney, wealth management

B2C FINTECH

Improving personal finances

I'm passionate about improving financial lives by making financial decisions easier and understandable. This has been through leading new product developments at EVRY and as CPO at Anyfin.

B2B FINTECH

Digitalizing banking relationships

A big part of my banking experience has been in building products that automates and simplifies the relationship between the bank and their customers.

At EVRY, I managed the Bank CRM that provided modern CRM functionality for retail banks in Norway. At Edgefolio, I helped improve the information sharing between hedge funds, investors and prime brokers.